our little planner company

She Plans — Daily, Weekly, Monthly Planners

Hi! I'm Ashley Staum, owner of She Plans - our little planner company.

You don't choose your dreams, your dreams choose you - you simply have to be ready to listen. For me it was late one evening while in grad school when my dream first whispered to me. In order to avoid studying for a few hours I decided that I *needed* to design my own planner to stay on top of everything that was on my plate.  I fell in love with the process of designing that first planner and continued to make my own planners each semester and later began making planners for co-workers who glanced over in meetings and were a bit envious of what they saw.

In early 2013 I took the leap and began selling digital versions and later our very first physical planners. Our designs have grown and changed over the years, morphed into different layouts, each designed towards a different way of planning. And they will most likely continue to evolve. Because when my mind wanders, that’s where it goes - to creating new ways to tackle that to do list - and I am lucky enough to make that my life’s work.

In 2002, while in grad school and just a few months before I made that first planner, I met a quiet, soccer-loving Norwegian. After graduation, he decided to stay in the states and give this thing a go - and we are both so grateful he did. We are now parents to four spirited, kind-hearted, soccer-loving girls. He works for the railroad, and I divide my time between three of my loves - my husband, my girls, and this thing we like to call our little planner company.